Here’s what the Hallam team, @SusanHallam, @wayneb77, @ksaxoninternet and our newest recruit @ClaireComms have been tweeting about recently:

21 signs that you’ve got the perfect inbound link. http://bit.ly/aSLlX2 #inbound #linking #seo
Twitter: Popularity does not equal Influence. Influencers get normally passive followers to engage. [...]

Are you looking for a company to manage your Google AdWords campaigns for you?
Hallam is a Google AdWords Certified Partner. In order  become qualified, we  undertook training, demonstrated an in-depth understanding of AdWords by passing a series of rigorous exams, and we met all of Google’s qualification guidelines including demonstrating practical experience.
Be sure to [...]

Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.”
But I can hear many of you crying out that Google is giving poor quality search results.  What can you do if Google is ranking irrelevant or spammy or broken websites?  You can give Google feedback to get the site [...]

For small businesses playing the Internet Marketing game is tough.  It involves a big investment of your time and money and you need to know that it’s working for you.
But stop for a minute! Before you get started, read my guide to Internet Marketing mistakes that small businesses make, so you can get it right [...]

Linking, linking, linking.  Search engine optimisation is all about getting high quality, trusted sites to link to your own site – but is there such a thing as the perfect inbound link?
There is no “one size fits all” answer I can give you for the perfect link, but there are certain criteria you can use [...]

September 14 is a big day for Google AdWords advertisers: two changes are taking place that will make significant differences to UK advertisers.
Trademarked Terms in AdWords copy
Some advertisers will now be permitted to use trademarked terms in the text of their advertising copy. That means “resellers, sellers of component, replacement or compatible parts corresponding to [...]

PPC advertising – an effective and highly targeted way to drive traffic to your website.  But here is one tip for all Adwords users to get more out of your daily budget.
Make sure your ads are not showing on the Google Display Network.
Previously known as the Content Network, the Display Network is a collection of [...]

It has been over a month since the official release of Google’s new web indexing system – Caffeine – but it seems that not everyone has fully understood what it is that Google Caffeine actually does and how it affects their businesses and websites.
So what does Google Caffeine do?
Essentially it is a new way of [...]

So the summer is here and  business is a little quieter than normal – in other words it is the perfect time for an SEO Health Check. Rather than kick back and enjoy the sunshine use a little bit of your free time to ensure the SEO on your website is up to date, you [...]

International Search Engine Optimisation (SEO) is all about getting your website found by potential customers in your target countries who are searching using their local search engines.
Quite simply, if you want to get new business in France, then you want your website to rank well in the French version of Google.
We are pleased to offer [...]