Continuous improvement is an essential part of your web marketing strategy.

How could you improve your web design? How can you improve the user experience?

I’ve just discovered a quick and easy automated website review service. It gives feedback covering:

• marketing
• design
• accessibility
• experience

and a review of where you rank for what it perceives to be your key phrases.

I only get a measly 8.4 out of 10, and I think they’re trying to sell their own web marketing services. It’s a very useful little tool, but could I suggest you take it all with a large pinch of salt!

Looks like another Google PageRank update is underway.

Here’s a screen shot showing the update taking place on my own site, moving the my PageRank up from 4 to 5 across the many Google Data Centres (DC):

You can check your changing Page Rank at a number of places:

Live PageRank Checker

PageRank Checker Tool

Remember, PageRank isn’t really an indicator of where your site is positioned in Google’s search engine results. It’s just one measure of the importance Google places on your site.

For those of you using Pay Per Click advertising as part of your online marketing mix, here is some required reading.

Take a look at Business Week magazine’s cover story on Click Fraud (hint: the “Print Friendly” version gets rid of all the annoying advertising)

For the more visually-inclined amongst you, Business Week have also published an interesting click fraud slideshow illustrating how the scams and deceptions works.

But if you want to rest your weary eyes, then listen to Business Week’s clickfraud podcast interview with the journalists who wrote the story.