Time: 09:00 – 17:00

Do you need to improve your rankings in the search engines?

This Intermediate Level one day workshop will show you how you can improve your website’s rankings in the search engines.

If you have the job of increasing the visibility of your website in Google, then we can provide the training and support your need.

“Absolutely perfect for my needs.
Quick wins as well as long-term actions to take away.”

Dates

Central London:  29 September 2008 (£365.00 +VAT) (click here to book)

Nottingham:  8 October 2008 (£295.00 + VAT) (Click here to book)

Times

09:00 – Registration & Coffee
09:30 – 16:30 Course
16:30 – 17:00 Informal Q&A

Click here to book your place now via email

About this Search Engine Optimisation (SEO) Training Course

This is not a course for absolute beginners:  we are assuming that you already have a website, or you may be planning a new website and that you understand the basics of how search engines rank pages.

This is going to be a fast paced day, and it includes as much SEO knowledge as you can stuff into your brain!

You will leave the day with a written plan of action detailing the specific steps you need to take to optimise your website.

Susan’s workshop materials are constantly updated as the industry shifts and changes, and this workshop will reflect the latest strategies to reflect the evolving search engine optimisation  marketplace.

You will be provided with a comprehensive set of course notes, articles and reference guides. Following the course, you will have access to Hallam’s password protected online library of SEO support resources.

Seminar Programme

• Update:  the lastest news in search on the Internet
• Jump starting poorly performing websites
• Producing keyword rich webpages
• How and when to use keyword analysis tools
• Copywriting perfect webpages
• Understanding Google Page Rank
• Innovative techniques for getting inbound links
• How to use Blogging as an SEO tool
• Your Google Toolbox: Webmaster Central, Local Search & More
• Google Analytics:  What to measure, and how to interpret your web statistics
• Staying out of trouble with the search engines
• Researching your competitor’s SEO campaigns

The Trainer

Susan Hallam one of the UK’s leading Internet marketing trainers and consultants, with more than 20 years experience in the information industry.

She is a regular speaker at conferences including Search Engine Strategies, InternetWorld, and the East Midlands eBusiness Club’s Web Academy and eBusiness Expo.

How to book your place – Contact Susan by email

Frequently Asked Questions (PDF)

Terms & Conditions

Time: One day event

Wednesday 24th September – Barceló Buxton Palace Hotel
Tuesday 7th October – Pride Park Stadium, Derby

Derbyshire WellConnected is a one day event offering local businesses the chance to learn more about the opportunities offered by online marketing, ecommerce, and the use of broadband.

Susan will the keynote speaker, discussing Emerging Technologies:

• latest trends on how small businesses are profiting from broadband technologies
• practical examples of how businesses are connecting with their customers
  
• the steps your business needs to take to benefit from the emerging new technologies to compete locally, regionally and internationally.

Find out more, and book your place at Derbyshire WellConnected

Time: 09:30 – 16:30

Organiser:  East Midlands Incubation Network

Book your place online here

This one day workshop is designed to give an overview of the issues needed to plan for a successful online business. Starting right from the beginning, we will discuss a range of issues including marketing, technology, financial and legal topics.

The leading provider of internet marketing consultancy Susan Hallam from Hallam Communications will be delivering this valuable event. Susan is both a lively and informative speaker, who consistently receives high praise for her entertaining and knowledgeable presentations.

This workshop is designed to give you chance for discussion and questions, tackling important issues like:

• How to plan a successful ecommerce website
• How to get found in Google
• How to get more visitors to your website
• How to design a website that makes sales
• How to choose the best shopping cart software
• How to take payments online
• How to keep out of legal trouble when selling online

Date/Time
Thursday 2nd October 2008, 9.30pm—4.30pm

Venue
The University of Northampton

Cost: Free for eligible pre-start businesses and SME’s under 12 months old who are located within Northamptonshire.

Book your place online by clicking here