Google Checkout Fees 2009
Google Checkout is putting up it’s credit card processing fees – making it virtually identical to PayPal’s fees.
Effective from 5 May 2009, the price hike also eliminates the AdWords fees rebate.
And for those of us receiving payments from outside the UK, then an additional 1% is payable.
The new fee structure:
In their announcement, Google highlights the advantages of using Checkout in conjunction with the AdWords PPC service:
Advertisers who use Checkout have the opportunity to display the Checkout badge on their ads, which has proven to be an effective way to differentiate ads and attract user interest. Checkout users click on ads 10% more when the ad
displays the Checkout badge and convert 40% more than shoppers who have not used Checkout in the past.
My personal view is that users in the UK are much more familiar and comfortable with PayPal, and the idea of paying via Google feels unnatural, and having to set up a Google account in the process is a barrier.
So, farewell Google Checkout. The advantage of the cheap fees was compelling, but now it is on par with PayPal or equal to my own bank’s merchant account services, so I think it is time to switch.
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