Universal Search and Social Internet Marketing Training

Just to let you know I've developed a new training course, Universal Search and Social Internet Marketing. This is a useful next step for those of you who are already doing Search Engine Optimisation.

We'll be talking about Google's Universal search, and the trend to blend a range of information types.

We'll be discussing techniques for:

• optimising video
• optimising images
• Google local search
• Google mapping applications
  

And then we'll explore the practicalities of Social Media Marketing: social bookmarking, tagging, reviews, blogging, Twitter and more.

The course takes place on 26 November in Nottingham; get in touch if you want more information.

I'm also scheduling a range of Search Engine Optimisation training courses; to to www.shcl.co.uk/events.asp see dates and locations.

Search Marketing Expo: SMX London

I am very pleased to be included as a panel speaker at the forthcoming SMX Search Marketing Expo taking place in London on 4&5 November.

Vanessa Fox, of Google Webmaster Central fame has included me in the line up for the Search 3.0: Blended Search and Local Search session. The phrase "Heavy Duty SEO Track" caused a brief panic, but I'm sure it will be a great day.

The conference looks like a worthwhile investment of time for anybody interested in search; I'm looking forward to hearing from SEOmoz's Rand Fishkin, Search Engine Land's Danny Sullivan and Chris Sherman as well as speakers from Hitwise, E-consultancy, Microsoft and Google.

SEO Training - Search Engine Optimisation Training Courses

Search Engine Optimisation (SEO) Training Courses

Absolutely perfect for my needs.
Quick wins as well as long-term actions to take away
Peugeot-Citroen

The essential one day Hallam Search Engine Optimisation seminar focused on improving your rankings in the search engines, solving your SEO problems and answering your search marketing questions.

SEO Training Course: London: 29 September 2008

SEO Training Course: Nottingham: 8 October 2008

Search Engine Optimisation Training Courses

Intermediate Search Engine Optimisation: Learn how to improve your rankings in Google

Location: Loughborough Innovation Centre (just 2 miles from Junction 23 of the M1, and convenient to Loughborough railway station)

• 16 June: click here to see course details, and book a place now
  
  
• 2 July: click here to see course details, and book a place now

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SFEDI Enterprise Trainer Award

Hallam Communications has confirmed it's position as a leading provider of Internet marketing training services by becoming one of the first accredited SFEDI Enterprise Trainers in the UK.

This award assures customers that they can rely on Hallam to deliver training suitable for the small enterprise environment.

Hallam's SFEDI assessor, Tracey Pepper, reported "Susan is very professional and extremely approachable, evidenced through the way delegates approached her and responded to the learning sessions in a extremely positive way.

"She makes it look effortless in her natural empathetic style. Susan is a natural networker, and shares her knowledge and has a genuine commitment to continued professional development."

Achieving the standard was a rigorous undertaking , but the accreditation took into account levels of experience and our current training portfolio meant we passed the award with flying colours on the first attempt.

As part of this accreditation, Hallam completed a rigorous programme of assessment that included client references and case studies, evidence of learning programmes, and classroom observation.

We are committed to providing exceptional levels of training to our clients. We chose to commit to the Enterprise Trainer kite mark because of SFEDI's independent assessment of the quality of training we provide to our clients.

SFEDI is a not for profit organised recognised by government as the standards setting body for training and qualifications for those thinking about, setting up or running their own business and all those providing business support.

Search Engine Optimisation and PPC Training

Just a quick reminder that I am teaching two courses that might be of interest:

Search Engine Optimisation: 31 March 2008
Learn how to improve your rankings in the search engines, and get more visitors to your website.

Pay Per Click Training for Small Businesses: 4 April 2008
Learn how to spend less money on Google AdWords advertising, and get better results.

Pay Per Click Training: Google AdWords PPC

How to spend less money on Google AdWords, and get better results.

Friday, 4 April - book your place now

A one day seminar for small businesses managing their own pay per click (PPC) campaigns, or for businesses who want to better understand the service their PPC agency is providing.

This is not a workshop for absolute beginners; we're assuming you have already have set up a Google Adwords account, and may have tried setting up adverts with varying degrees of commercial success.

SEO Training Courses

One day search engine optimisation training course:

Friday, 22 February (2 places remaining -book a place here)
Monday, 31 March - book a place here

If you need a practical and concise plan of action to improve your web rankings in the search engines, then this is the course for you.

This is not a course for absolute beginners: we are assuming that you already have a website, or you may be planning a new website and that you understand the basics of how search engines rank pages.

This is going to be a fast paced day, and it includes as much SEO knowledge as you can stuff into your brain!

New Internet Marketing Training Courses

I am teaching two new courses which may be of interest:

Pay Per Click (PPC) for Property Developers
How to spend less money on Google Adwords advertising, and get better results. Find out how landlords, BMV buyers and sellers, and property investors make more money by using successful Pay Per Click advertising on Google, Yahoo and MSN.

Learn How to Optimise Your Website
A one day Intermediate level course showing you how to improve your website rankings in the search engines. 22 February. Loughborough Innovation Centre, just 2 miles from the M1.

eMarketing: the must-see gig

I was pleased as punch to see TimeOut London recommending my emarketing workshop - yes, you did read that correctly.

TimeOut have astutely recognised the entertainment, as well as educational, value of my presentations. Needless to say the workshop was sold out, but I must confess the elderly tourist in the back row appeared a bit perplexed...

The green starred Recommendation was in both the print and online versions of TimeOut.

A very special thanks to CIDA for promoting the event so effectively.

International Web Marketing Seminar

Are you looking to grow your business through trading internationally? Want to know how to promote your website internationally?

I'm teaching a one day International Web Marketing workshop on 28 November at Highfields Conference Centre, just a few quick miles away from M1 | M6 | M69

The theme is how to acquire, convert and retain international customers.

Email me to book a place; discounts available if you register 2 or more people.

Free Internet Marketing Conference

I'll be speaking at the eBusiness Club Internet Marketing conference taking place on 14 December at the lovely Nottingham Belfry Hotel.

It's going to be a brand new Search Engine Optimisation presentation - so you won't be seeing any of those same old slides (but you may hear the same old jokes...)

Topics to be covered on the day include:

• Online Branding (mystery speaker, but somebody awesome)
• Getting the most out of your Pay Per Click budget (Ann Stanley)
• Getting other people to sell your stuff using Affiliate Marketing (John Kirk)
• Improving Your Search Engine Rankings: what's new, what works (Susan Hallam)

Internet Marketing Grants

• Could the use of Internet Marketing transform your business performance?
• Do you want grant assistance to help to pay for training, consultancy, or equipment?
• Are you looking to develop new markets, implement online marketing technologies, or improve your overall business efficiency?

Business Link are offering the Business Transformation Grant which is available to small businesses across the East Midlands region. The grant can provide 50% funding for both consultancy and capital projects up to a value of £10,000. The capital grant will usually be in conjunction with mentoring, training, or consultancy.

Of course the grant funding isn't limited to Internet marketing. But this is my company marketing blog, after all. And as a Business Link Quality Assured supplier, you may be able to get grant funding for my consultancy and training services.

The process involves meeting with a Business Link Business Support Adviser. After an initial review, if your business is likely to qualify, then you will carry out an in-depth diagnostic which results in an Action Plan. Appropriate elements of your Action Plan can generally be funded on a 50/50 basis.

Get in touch if you want to discuss your project with me.

You can contact Business Link East Midlands:

phone: 0845 058 6644
web: www.businesslink.gov.uk/eastmidlands

SEO Training

I'll be running my next Search Engine Optimisation Training course on 8 November.

This one day course is ideal if you have taken the first steps optimising your website, and want to learn more.

It will be a fast moving update on what's new in search engine optimisation, including:

• inbound linking strategies
• blogging
• localisation
• Web 2.0
• keyword analysis and tools

Full details are available on the SEO course flyer (PDF).

Just drop me an email to book your place.

International Web Marketing Training

Summer holidays are coming to an end, and I've got an exciting new line-up of training courses:

The new International Web Marketing course is for those of you wanting to learn how to use your website to compete on an international level.

Take a look at the Events section of the website to see the rest of the courses covering:

• Blogging and podcasting
• Getting found in Google
• Promoting your website on a shoestring
• The Internet: staying on the right side of the law

SEO Nottingham

Search Engine Optimisation Training

Nottingham, London, UK

Absolutely perfect for my needs.
Quick wins as well as long-term actions to take away
Peugeot-Citroen

Our search engine optimisation (SEO) courses are not designed for absolute beginners: we are assuming that you already have a website, or you may be planning a new website and that you understand the basics of how search engines rank pages.

See our full SEO Training programme here

These are fast paced days, covering a wide range of SEO skills and techniques that you can use to improve your visibility in the search engines.

You will leave all of our training events with a practical plan of action detailing the specific steps you need to take to optimise your website.

Our workshop materials are constantly updated as the industry shifts and changes, and this workshop will reflect the latest strategies to reflect the evolving search engine optimisation marketplace.

You will be provided with a comprehensive set of course notes, articles and reference guides. Following the course, you will have access to Hallam?s password protected online library of SEO support resources.

See our full programme of search engine optimisation courses

Search Engine Optimisation (SEO) Training - London

Just to let you know I'll be teaching a DIY Search Engine Optimisation for Small Businesses course in London on 18 July.

Learn how to improve your search engine rankings in just one day, in language that you can understand.

Venue: Oxford Street, London W1D 2EU
Fee: 255 plus VAT

This one day workshop is designed to provide small business owners and managers with a complete understanding of how to improve their rankings in Google and the other search engines.

Get in touch if you would like to book a place

In a single day, and in plain English, Susan will cut through the jargon to deliver practical search engine optimisation information and the latest techniques that can be instantly applied to your website.

Every business regardless of its size is able to take advantage of the opportunities offered by search engine marketing. This workshop will provide you with practical steps you can take to grow your business using search engine optimisation.

You will be provided with a comprehensive set of course notes, articles reference guides, and a course certificate. Following the course, you will have access to the Hallam online library of Small Business SEO Resources.

Seminar Programme

• Understanding how search engines work
• Seeing your website the way the search engines see it
• Identifying your ideal key phrases
• Crafting simple but perfectly optimised web pages
• Building powerful links from other websites
• Learning why other websites rank as well as they do
• Jump starting poorly performing websites
• Understanding the most important SEO principles
• Clearing up search engine optimisation myths
• Staying out of trouble with search engine
  

Book your place now

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We also run an Advanced Search Engine Optimisation course for businesses already knowing the basics of SEO. This course is particularly suitable for web designers.

Advanced SEO Training Course - 3 July 2007

Our first Advanced SEO training course was sold out, so we have scheduled to run it again on 3 July 2007. Get in touch if you would like to book your place.

I hope you don't mind me sharing these rave reviews:

I recently attended Susan's Advanced Web Search Engine Optimisation (SEO) course. Thanks to the superb delivery and comprehensive content of this course I now have more clarity, energy and enthusiasm for all things SEO AND what's more I couldn't wait to recommend this course to my peers. With absolute honesty this has been, by far, the best course I have EVER attended. In my opinion, what Susan doesn't know isn't worth knowing!

Karen Hine
Information Architect and Web Graphic Designer
Futurate