This week the team at Google Adwords announced that they are rolling out a new AdWords Modified Broad Match keyword targeting feature for Adwords users.
Now, as well as using broad, phrase and exact match targeting on your keywords, they are offering a modified broad match feature. This new keyword match feature gives you more control [...]
Read the full 'AdWords “Modified Broad Match”: Improve Your PPC Campaign' article
The best tweets from @SusanHallam @ksaxoninternet and @wayneb77 for June:
Arts participation on the Internet: excellent report. Don’t use the horrible Flash version! Here’s PDF http://bit.ly/9RHKTl
All inbound links are not created equal: 10 ways to assess the value a link. [...]
Read the full 'Tweets for June 2010' article
Would you like a business grant that you can use towards a private training/coaching session with me to develop your Internet marketing skills?
Small business owners/managers are eligible for a grant of up to £1000 towards the cost of business training and development designed to develop their strategic skills to drive their company forward.
Take advantage of [...]
Read the full 'Business Grants: Internet Marketing Training' article
So you throught the really hard part about Internet Marketing was building your inbound links. But there are many legal issues and statutory requirements that may impact on your online marketing strategy.
It’s all too common to see some of these rules being overlooked, either deliberately “oh that doesn’t really apply to me” or due to [...]
Read the full 'Internet Marketing and the Law: Legal Issues Affecting You and Your Website' article
For all you American ex-pats here in the UK, I wish you a very happy 4th of July!
Google has developed a 4th of July animation that is only available to visits with an American IP address, but I’ve done a screencast and here is my little Independence Day gift to you:
PS – with apologies to [...]
Read the full 'Happy 4th of July from Google' article
An amazing Google Infographic: all of this is done in less than a second, 300 million times per day…
Click on the image to get the larger version:
With credit to PPC Blog for the great infographic!
Read the full 'How Google Works (Infographic)' article
Link building is crucial to any SEO campaign but it is also the most time consuming and frustrating. One of the best ways to get inbound links is from blogs that are in the same niche as your business and these offer some great benefits:
Solid inbound links often within the body copy of the text [...]
Read the full 'Link Building Success – Building Relationships With Bloggers' article
People across the county are going crazy for the World Cup, but I’ve always been more of a Wimbledon girl myself. This year there’s a new side to the game (and no, I don’t mean the record-breking marathon match) – growing numbers of tennis stars are on Twitter.
Top players like Andy Murray, Serena Williams [...]
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If you think there is nothing worse than sitting inside at work when the sun is blazing then you are sorely mistaken. Google knows there is something worse than this – being sat at work when the sun is blazing and the world cup is on! If you haven’t noticed yet there is a little [...]
Read the full 'Google Helps Us Celebrate The World Cup At Work' article
When starting out on an SEO project for your website, you’ll need to optimise your pages for carefully selected keywords. But, finding the right keywords can be a tricky task. While tools like Google’s Keyword Tool are excellent starting points, you might need to dig deeper and think harder to find the phrases that will [...]
Read the full '5 Keyword Research Tools' article