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Intermediate Search Engine Optimisation Training - 16 June 2008

Date: 16th June 2008

Time: 09:00 - 17:00

 

Successful Search Engine Optimisation

The Intermediate one day Hallam Search Engine Optimisation seminar focused on improving your rankings in the search engines, solving your SEO problems and answering your search marketing questions.

This independent, practical and highly enjoyable SEO Training course is a must for businesses who want to get found in Google.

You will learn how to:
  • Diagnose your website problems
  • Create an SEO plan of action for your website
  • Use search engine optimisation tips and tricks to increase your rankings and traffic
  • Understand why some sites rank so highly
  • Measure your SEO success

Date

Monday, 16 June 2008 or
Wednesday,  2 July 2008

Times

09:00 - Registration & Coffee
09:30 – 16:30 Course
16:30 – 17:00 Informal Q&A

Venue

2 miles from M1 Junction 23
Loughborough Innovation Centre
Epinal Way
Loughborough   LE11 3EH

Fee

£295.00 + VAT (payable by credit card or cheque).
Includes comprehensive course notes, lunch, drinks and snacks.

Click here to book your place now via email

About this Search Engine Optimisation (SEO) Training Course

This is not a course for absolute beginners:  we are assuming that you already have a website, or you may be planning a new website and that you understand the basics of how search engines rank pages.

This is going to be a fast paced day, and it includes as much SEO knowledge as you can stuff into your brain!

You will leave the day with a written plan of action detailing the specific steps you need to take to optimise your website.

Susan’s workshop materials are constantly updated as the industry shifts and changes, and this workshop will reflect the latest strategies to reflect the evolving search engine optimisation  marketplace.

You will be provided with a comprehensive set of course notes, articles and reference guides. Following the course, you will have access to Hallam’s password protected online library of SEO support resources.

Seminar Programme

  • Update:  the lastest news in search on the Internet
  • Principles of SEO: content, links and relevancy
  • Jump starting poorly performing websites
  • Producing keyword rich webpages
  • How and when to use keyword analysis tools
  • Copywriting perfect webpages
  • Understanding Google Page Rank
  • Innovative techniques for getting inbound links
  • How to use Blogging as an SEO tool
  • Your Google Toolbox: Webmaster Central, Local Search & More
  • Google Analytics:  What to measure, and how to interpret your web statistics
  • Staying out of trouble with the search engines
  • Researching your competitor’s SEO campaigns

 

    The Trainer

    Susan Hallam one of the UK’s leading Internet marketing trainers and consultants, with more than 20 years experience in the information industry.

    She is a regular speaker at conferences including Search Engine Strategies, InternetWorld, and the East Midlands eBusiness Club’s Web Academy and eBusiness Expo.

    Frequently Asked Questions (PDF)

    Terms & Conditions

     

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