Events
Promoting your website on a shoestring
Date: 9th October 2007
Time: 09:30 - 16:45
"Really insightful, achievable tips and brilliant delivery. Better than expected ... fills a gap between marketing and technology. Inspirational."
"Far exceeded what I expected. Has made me confront areas I was procrastinating about ie text. All of it has been such a clear and informative course. Breadth was extraordinary. Genius, concise and clear."What the Course is About
This practical one-day workshop is for artists and arts organisations who already have a website, have one in development, or are thinking about creating one. It will demonstrate how to generate consistently high levels of the right kind of traffic to your website, employing simple and low-cost promotional techniques, and how to make sure that visitors to your website can get what they want and enjoy the experience.
Level
Beginner to intermediate
Course Outline
Using real examples, including participants’ own websites, the course will cover the following topics:
- Techniques for optimising your website for search engines
- How to design your website to get the ‘most desired response’
- Tried and tested techniques for your website health checks
- A look at recent developments, including blogging, podcasts, online press releases, MySpace/social networks
- How to do email marketing and easy steps for publishing an email newsletter
We will cover the following five topics: - Techniques for optimising your website for search engines
- How to design your website to get the ‘most desired response’
- Tried and tested techniques for your website health checks
- Easy steps for publishing an email newsletter
- How to do email marketing
Learning Outcomes
At the end of the day you will have ideas, information and techniques to help you improve your website, and the basis for an internet marketing action plan which you can apply to your own organisation.
